Argonauts.ca Staff
FOR IMMEDIATE RELEASE
MAY 8, 2015
WEBER CANADA SIGNS ON AS OFFICIAL GRILL OF THE TORONTO ARGONAUTS
Toronto – Weber-Stephen Canada Co. and the Toronto Argonauts Football Club are pleased to announce a comprehensive marketing agreement that will see the world’s premier manufacturer of charcoal, gas and electric grills and grilling accessories become the official Grill of the Double Blue.
Commented Toronto Argonauts Sr. Vice President, Business Operations, David Bedford, “Football and grills are meant to be together. Weber is a global leader of grills and accessories and their products have become synonymous with the game day rituals of our biggest fans. We are thrilled to welcome Weber to our roster of partners and see them become an even more important part of our fans’ game day experience.”
Through this agreement, Weber will receive powerful in-stadium presence through more than 80 yards of LED signage and ribbon board wrap around Rogers Centre. They will become the title sponsor of the Weber Red Zone so that each time the Argos’ offenceenters the opponent’s red zone the Weber logo will be illuminated on the big screen and an announcement will be played reminding fans to get behind the scoring drive. During each game, fans will also have an opportunity to win various Weber prizes through in-game promotions including a “Text to Win” feature.
Online, fans will be encouraged to “Share Their Unserious Times” amplifying their “Serious Grills for Unserious Times” campaign through the team’s award winning social channels for a chance to win a trip to the Weber Grill Academy. Moreover, at the Weber Tailgate before the Argonauts’ home opener on August 8 a select number of fans will have the opportunity to attend a private grilling demonstration with acclaimed Chef Michael P. Clive of the Weber Grill Academy. Chef Clive will treat the group to an exciting grilling experience! Weber will also receive preferred space online at argonauts.ca and on ArgosTV throughout the season.
“An impressive 75% of Canadians say grilling is fun. Since grilling and football is a perfect match, we are proud to kick-off the season by partnering with one of Canada’s favourite football teams, the Toronto Argonauts,” said Patricia Larez, Vice President of Marketing, Weber-Stephen Canada Co. “Being the most-loved grill brand worldwide, we are committed to provide Canadians with the ultimate grilling experience whether tailgating or home gating,” added Larez.
Weber-Stephen Canada is the latest expansion of Weber-Stephen Products LLC’s global operations. The office, conveniently located in Vaughan, Ontario, proudly debuted Canada’s first and only Weber Grill Academy. With Weber Grill Specialist and Celebrity Chef Michael P. Clive at the helm, the year-round Weber Grill Academy offers diverse cooking and grilling lessons providing guests with a unique hands-on culinary experience in a fun and safe and environment.
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ABOUT WEBER
Weber-Stephen Products LLC, headquartered in Palatine, Ill., is the world’s premier manufacturer of charcoal, gas and electric grills, grilling accessories, and award-winning cookbooks and mobile applications. In September 2014, the company opened its Canadian subsidiary—Weber-Stephen Canada Co.—and Weber Grill Academy in Vaughan, Ontario to expand its presence in a growing Canadian retail grilling business and to strengthen existing retail and consumer relationships. The privately-held company’s products are sold worldwide at select national home centers, specialty hardware stores, patio stores and other retail outlets. Weber has the strongest customer support program in the industry with its Weber Grill-LineSM (1-800-GRILL-OUT®). Weber can also be followed on Facebook (www.facebook.com/webergrillsca), Twitter (www.twitter.com/webergrillsca), Instagram (www.instagram.com/webergrillsca) and Pinterest (www.pinterest.com/webergrillsca). Visit www.weber.com for more information.