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November 3, 2009

Wiser’s Double Blue Bash Hits Calgary

FOR IMMEDIATE RELEASE

Toronto – The Big Smoke hits the Stampede as the Toronto Argonauts bring the Wiser’s Double Blue Bash to Calgary the Saturday before the Grey Cup game.   The party takes place at The Unicorn in downtown Calgary on Saturday, November 28 from 2:00 – 6:00 p.m.

With a special guest host soon to be announced, the party will be the place to be and be seen on Saturday afternoon.  The Argos Cheerleaders will be mingling with fans throughout the afternoon, and current and past Argonauts players are scheduled to appear.  The afternoon will include trivia contests for great prizes and the Wiser’s Brand Ambassadors will be conducting brand education about their great products.  Additionally, a Wiser’s Double Blue Bash bus will provide fans free transportation to The Unicorn from nearby hotels starting at 1:00 p.m.  Tickets are only $10 at the door.

Dan Cote-Rosen, Brand Manager, Wiser’s, remarked, “Wiser’s Canadian Whisky is proud to be the title sponsor for the 2009 Double Blue Bash.  Toronto Argonauts fans are amongst the most passionate in the league, and we are looking forward to bringing Canada’s best tasting and best selling whisky brand to their party.  This event is sure to be one of the highlights of Grey Cup weekend in Calgary.”

Bob Nicholson, President and CEO, Toronto Argonauts, commented, “Argos fans are incredible and we wanted to create an event to celebrate them.  Many are travelling to Calgary, even though our team is not in the big game.  We are thrilled to partner with Wiser’s Whisky on this party.  I know where I’ll be on Saturday, November 28 and I hope to share a toast with a lot of Double Blue fans at the Unicorn.”

DETAILS FOR THE WISER’S DOUBLE BLUE BASH:

Event: Wiser’s Double Blue Bash
Date: Saturday, November 28, 2009
Time: 2:00 p.m. – 6:00 p.m.
Location: The Unicorn Pub [304 8th Avenue | Calgary, AB]