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TORONTO – Discount Car and Truck Rentals and the Toronto Argonauts are pleased to announce a comprehensive marketing agreement that will make Discount the official car rental company of the Argonauts.
Commented Toronto Argonauts Sr. Vice President, Business Operations, David Bedford, “Discount is proudly Canadian, nationally recognized, family-run and customer-focused. It’s obvious that our two organizations have a lot in common. We are pleased to forge this alliance with such a well-respected and well-known brand.”
Through the agreement, Discount will receive impactful in-stadium branding through scrolling LED signage and physical advertising on the sidelines. Online, Discount will present a weekly “Drive of the Game” post which showcases a successful Argos’ drive from each game, and is shared on the Argonauts’ award-winning social media platforms.
“The Argonauts are part of a truly Canadian pastime and we are proud to be a partner of theirs. We both share similar values and work to provide customers and fans with a top notch experience. We’re looking forward to growing a successful partnership together.” commented Jay Singer, President and CEO of Discount Car and Truck Rentals,
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