Toronto – The Toronto
Argonauts Football Club is reaching out to its young fans through a
new, multi-faceted youth initiative entitled “Generation A”. Targetting
the under 16 crowd, and complete with a Kids Free Zone in-stadium,
Generation A will engage youth in programs designed just for them, in a
manner which appeals to them, ultimately creating tomorrow’s generation
of Double Blue supporters.
Kids will find a team that is all theirs when they join the Generation A Club or the Generation A Cheerleaders.
Both programs offer unique and active game day experiences, as well as
some hip Argos gear. Before heading into the game, youth can visit the
Generation A Zone outside of Gate 11 at Rogers Centre. With bands,
interactive events, games and fun all their own, the Generation A Zone is the place to be.
It gets even better for the parents of Generation A youth. The Toronto Argonauts are launching a Kids Free Zone
new to 2008. In two special 100 level sections, kids under 16 will
receive a free ticket with the purchase of a $50 adult ticket. Argos
football remains top entertainment family value and is committed to
making the game day experience fun for the whole family.
The flagship program of the Generation A initiative is Argo Recess,
a new in-school program designed to engage elementary school students
in football, sports and physical activity through a unique recess
experience where Argos Players and Cheerleaders, as well as Jason the
Argos mascot, surprise students at their recess. During an extended 25
minute recess, Argos Players will interact with the students, getting
them involved in drills and inflatable skill zones. 13 Argo Recesses
have already confirmed beginning next week (dates and times available
to media upon request). More Argo Recesses will be scheduled in the
Fall.
Tune in for more Generation A programs in 2008!