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FOR IMMEDIATE RELEASE
Toronto – The Toronto Argonauts Football Club is pleased to announce a partnership with Labatt Breweries of Canada, making Budweiser the Official Beer of the Toronto Argonauts.
Bob Nicholson, President and CEO of the Toronto Argonauts, remarked, “Most of our fans will agree that nothing goes together better than football and beer. We are thrilled to have Budweiser Canada as an official partner for the 2009 season. Their reputation as a strong supporter of football and sports in general makes them the ideal fit for the Argos and our fans.”
Argos fans and Budweiser drinkers alike have much to look forward to as a large component of the partnership features great promotions at local bars, where Budweiser will give away tickets to 2009 Toronto Argonauts regular season home games. As well, Budweiser is now the presenting partner of Argos TV. Argos TV is quickly becoming the premiere destination on argonauts.ca with unique video content including features, game previews and post-game footage.
“Budweiser has a long history of supporting Canadian football and as such we’re thrilled to sponsor the Toronto Argonauts,” said Christine Hamilton, Assistant Brand Manager, Budweiser Canada. “What this means to fans is that they can enjoy an ice cold Budweiser while watching their favourite team at Rogers Centre or at a Budweiser Argos Headquarters Bar across Toronto. Budweiser is synonymous with football, so it was a natural fit to partner with a great team like the Argos.”
Budweiser has been the King of Beers since 1876, and is brewed naturally using only the finest ingredients, without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process. In addition to Budweiser in Canada, Labatt also brews and distributes Bud Light, the world’s best selling light beer.