ARGONAUTS. CA STAFF
TORONTO – Scotiabank and the Toronto Argonauts today announced a new partnership, making Scotiabank the Official Bank of the team, extending the Bank’s national sponsorship programs to communities across Ontario. The two-year agreement will cover the 2011 and 2012 Argos seasons. Scotiabank is the Official Bank of the Canadian Football League (CFL), and of seven of eight Canadian football clubs.
Toronto Argonauts President and CEO Bob Nicholson (right) poses with Scotiabank’s Senior Vice-President, Marketing Duncan Hannay Thursday in Toronto.
“We are very excited to add the Toronto Argonauts to our roster of Canadian football clubs,” said Duncan Hannay, Scotiabank Senior Vice-President, Marketing. “Through our partnership with the Argos, we are able to help fans celebrate their favourite team and players throughout the season, and unite them through the passion that brings football fans together in Ontario.”
“The Toronto Argonauts are thrilled to partner with Scotiabank through the 2012 season,” commented Bob Nicholson, President & CEO, Toronto Argonauts. “As our brand of exciting football continues to capture the hearts of fans from around the GTA, the Argos continue to attract top-notch corporate partners who not only invest in the team but work with us to create engaging activations for our fans. The agreement with Scotiabank will create opportunities for our fans to show their colours, making it a perfect corporate fit for our team.”
As the Official Bank of the Argos, Scotiabank brings its successful league-wide programs to Toronto fans including: Scotiabank Kid Captain, Show Your Colours, and Customer Cardholder Benefits (including Scene cardholders) throughout the season such as special ticket and merchandise offers. The agreement with the Toronto Argonauts also includes in-stadium signage and digital exposure on argonauts.ca.
In addition to a long-time sponsorship with the CFL, Scotiabank has partnerships with seven of eight CFL teams – the other six include the Hamilton Tiger-Cats, Winnipeg Blue Bombers, Saskatchewan Roughriders, Calgary Stampeders, Edmonton Eskimos and BC Lions – and continues to be one of the league’s most committed partners.