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ARGONAUTS.CA STAFF
TORONTO — Gibson’s Finest Canadian Whisky, official spirit of the CFL, today announced a two-year partnership with the Toronto Argonauts Football Club.
“We are pleased to add Gibson’s Finest Canadian Whisky to our stable of outstanding corporate partners,” said David Bedford, Vice President Marketing and Communications, Toronto Argonauts. “Gibson’s Finest is a long-term partner of the CFL, and we are thrilled that they have chosen to grow their team portfolio by adding North America’s oldest professional football club, the Toronto Argonauts, to their roster.”
“All eyes are going to be on Toronto and the Argos in the run-up to the historic 100th Grey Cup,” says Carolyn McFarlane, Senior Brand Manager, Gibson’s Finest Canadian Whisky. “Building a relationship with the Argos is a powerful extension of our commitment to Canadian football, its teams, players and fans.”
Gibson’s Finest adds the Toronto Argonauts to its current team sponsorship roster including the Winnipeg Blue Bombers and the Edmonton Eskimos.
The sponsorship makes Gibson’s Finest the official Canadian Whisky of the Argos team as well as online and in-stadium promotions.
The 100th Grey Cup takes place on November 25th, 2012 and will be celebrated with a nine day festival expected to attract fans from across the country. The festival will host over 50 events including the Gibson’s Finest CFL Player Awards, a seasonal highlight that recognizes the finest on and off the field, including the Gibson’s Finest CFL Most Outstanding Player.