ARGONAUTS.CA STAFF
TORONTO – Desjardins Insurance and the Toronto Argonauts are pleased to officially announce a multi-year, comprehensive marketing agreement. Thanks to this partnership, Desjardins, the largest financial cooperative group in Canada, becomes the official and exclusive financial institution and insurance provider of the Toronto Argonauts as well as the presenting partner for Argos Football during the 2013 and 2014 football seasons.
Commented Toronto Argonauts Senior Vice President, Business Operations, David Bedford, “We are very excited to add Desjardins to our growing roster of premier partners. Desjardins is a leading brand within the Canadian financial services and insurance industry and we are thrilled to have their logo prominently featured throughout our game day presentation, on our practice uniforms and on argonauts.ca. Minor football in Toronto will also benefit from this partnership as both our team and Desjardins are committed to investing in the local community.”
Through this program, the Desjardins logo appears on the club’s practice jerseys, on the field and sideline signage during all Argonauts home games, on the main page of argonauts.ca and Desjardins becomes the presenting sponsor of ArgosTV. Also at each Argonauts home game, fans will have an opportunity to win great prizes from a special on-site promotional team as part of the “Desjardins Blitz”, and minor football will benefit as local players compete in the “Desjardins Minor Football Piggybank Challenge” for a chance to win up to $1,000 for their team.
“We are very proud to be associated with a great organization like the Argos,” said Bill Packham, executive managing director, Wealth Management and Life and Health Insurance for Desjardins Group. “This season has gone very well for our new partnership and we’re looking forward to 2014.”
About Desjardins Group
Desjardins Group is the fifth largest cooperative financial group in the world with assets close to $205 billion. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services through its extensive distribution network, online platforms and subsidiaries across Canada. The group has one of the highest capital ratios and credit ratings in the industry, and outranks all American banks as the fourth safest bank in North America according to Global Finance magazine. In keeping with their cooperative nature, Desjardins Caisses’ surplus earnings are reinvested into the communities they serve.